The Gentle Cleanser (Coming Soon)

3-step system45-day supplyDermatologist-formulatedFull routine
Rs. 399.00
₹9 / day for clearer skin
Save 10% on your first order
PROOFED10
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Why choose us

No proprietary blends. Every active listed, with the real percentage — not just a name on a label.

Why we make it this way

Every active chosen for a documented mechanism, not because it sounds good on a label.

How it solves your problem

The whole loop, one order. Repair, then don't let it happen again.

Dermat-Formulated
Cruelty-Free
Made in India
Benefits

The whole loop, one order. Repair, then don't let it happen again.

Full Ingredient List

The Wash: Aqua (Water), Sodium Lauroyl Sarcosinate, Acrylates Copolymer, Lauroyl Glucoside, Glycerin, Niacinamide, Cocamidopropyl Betaine, Panthenol, Betaine, PEG-7 Glyceryl Cocoate, Lactobionic Acid, PEG-40 Hydrogenated Castor Oil, Sodium PCA, Colloidal Oatmeal, Phenoxyethanol (and) Ethylhexylglycerin, Zinc PCA, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Squalane, Allantoin, Ceramide NP, Aloe Barbadensis Leaf Extract, Triethanolamine, Disodium EDTA. The Fix: Aqua (Water), Propanediol, Butylene Glycol, Niacinamide, Betaine, 3-O-Ethyl Ascorbic Acid, Mandelic Acid, Tranexamic Acid, Alpha-Arbutin, Kojic Dipalmitate, Palmitoyl Tripeptide-1 (and) Palmitoyl Tetrapeptide-7, Phenoxyethanol (and) Ethylhexylglycerin, Polyacrylate Crosspolymer-6, Xylitylglucoside (and) Anhydroxylitol (and) Xylitol, Ferulic Acid, Allantoin, Polysorbate 80, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Morus Alba Root Extract. The Shield: Aqua (Water), Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Propanediol, Ethylhexyl Triazone, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Extract, Glyceryl Stearate, Sodium Acrylates Copolymer (and) Lecithin, Polymethylsilsesquioxane, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Leaf Extract, Phenoxyethanol (and) Ethylhexylglycerin, Panthenol, Betaine, Tocopheryl Acetate, Ceramide NP, Citrus Paradisi (Grapefruit) Fruit Extract, Disodium EDTA, Bisabolol.

Before You Ask

Do I need to use all 3 products together?

Yes, ideally. They're designed as a loop: Wash clears the path, Fix repairs, Shield stops new damage. Using just Fix without Shield is like mopping a floor while the tap is still running.

What order do I use them?

Morning: Wash → Shield. Evening: Wash → Fix. Shield never at night; Fix never in the morning.

How long will the kit last?

About 45 days at recommended usage. That's 6 weeks of the full routine — enough time to see the real shift.

The full system

The Detan System.
Cleanse. Correct. Protect.

01Cleanse

The Wash

A pH-balanced daily cleanser — gentle enough for morning and night, not a peel.

  • Niacinamide + gentle PHA exfoliation
  • Colloidal oatmeal, ceramide + squalane for barrier support
  • Rinses clean, no tightness
View The Wash →
02Correct

The Fix

A multi-active complex in an airless pump — once daily in the evening, protecting light- and air-sensitive actives until the moment you use them.

  • Tranexamic acid, niacinamide + vitamin C
  • Alpha arbutin, mandelic acid, ferulic acid + peptides
  • Airless pump = full potency, every pump
View The Fix →
03Protect

The Shield

Broad-spectrum sunscreen using the same filter technology found in premium global sunscreens — no white cast, no chalky finish.

  • Tinosorb S/M + Uvinul A Plus/T150 filter stack
  • Bisabolol, vitamin E + ceramide for a calmer feel
  • UV filter performance rating to be published once in-vivo testing is complete
View The Shield →
Swipe
How to use

Your daily routine.

Morning

  1. Wet face and pump The Wash onto fingertips.
  2. Massage in circular motions for 60 seconds, then rinse thoroughly.
  3. Apply The Shield at least 15–20 minutes before going outdoors.
  4. Reapply The Shield every 2–3 hours in direct sun.

The Wash contains Lactobionic Acid (PHA). Always follow with The Shield — SPF is non-negotiable after every use.

Evening

  1. Cleanse with The Wash — removes sunscreen, excess sebum, and surface pigment.
  2. Pat skin dry, then apply 2–3 pumps of The Fix across face and neck.
  3. Let it absorb fully. No need to layer anything on top.

The Fix is evening only — its actives are not UV-stable. Do not use in the morning.

Swipe
The science

Why your tan won't
just... leave.

Tan isn't a surface stain. It's a biological response. Here's what's actually happening in your skin.

01

UV triggers your melanocytes

Every time UV hits your skin, specialised cells called melanocytes ramp up melanin production — your skin's natural defence against sun damage.

02

Melanin clusters near the surface

Melanin pigment deposits into the upper layers of skin, darkening areas of highest UV exposure. This is tan — not dirt, not dullness. Biology.

03

Normal cell turnover slows

Sun-damaged skin sheds cells more slowly than healthy skin. Melanin doesn't move out fast enough, and the tan sets in — sometimes for months.

04

Repair it from the inside out

The Fix uses actives that accelerate melanin breakdown and support healthy cell renewal — so tan fades at the source, not just the surface.

Swipe

Want the full ingredient breakdown for each step? The Wash, The Fix, and The Shield each have their own ingredient cards and INCI list.

Key actives across all 3

The actives.
No filler.

Niacinamide

The thread running through every step

Lactobionic Acid (Wash)

Primes surface before Fix goes to work

Tranexamic Acid (Fix)

Cuts the UV signal that tells skin to darken

Alpha-Arbutin (Fix)

Inhibits melanin at the source, no bleaching

Tinosorb S (Shield)

Broad-spectrum UV, stays stable all day

Tinosorb M (Shield)

Full-spectrum coverage, no white cast

What to expect

Results don't happen overnight.
Here's the honest timeline.

Tan took time to form. Repair takes time too. Most customers see their clearest skin between weeks 3 and 4.

Week 1

Okay wait.

First signs it's actually working. Not placebo, not you checking obsessively. It's real.

Under the surface

Week 2

Now it's visible.

Not 'maybe if you squint.' Actually visible.

First signals

Week 3

Natural tone: back.

This is just your skin now. Not a filter, not a good lighting day.

Visible shift

Week 4

Keep it going.

Keep Shield in the rotation. It's the only reason week 3 stays week 3. Fix did the repair work. Shield's job is making sure the sun doesn't undo it. Skip it, and you're back to square one by summer.

Transformed

Individual results vary based on tan severity, skin type, and consistency of use. Based on internal testing with continued daily use for 30+ days.

See the difference

Day 0 vs. Day 14.

Upload a before (Day 0) and after (Day 14) image in the Customizer to enable the comparison slider.
Match lighting, angle, and framing between both images.
Why PROOFED

Not all de-tan
is the same.

Fairness creams bleach. Salon de-tans strip. Sunscreen protects but can't repair. PROOFED is built to do what the others can't.

See how we compare
Ordinary De-Tan & Fairness Creams
Science-backedPROOFED
Fades tan at source
Safe for daily use
Dermatologist-tested
Visible results in 2–4 weeks
No bleaching agents
Ingredients disclosed
0%
100%
Timeline stated
Not stated
2 weeks

* Comparison based on typical category claims and publicly available ingredient data. Individual results may vary.

Dermatologist-formulated

Formulated with a dermatologist.
Not just endorsed by one.

[ PLACEHOLDER — Derm name ]

[ PLACEHOLDER — e.g. MBBS, MD (Dermatology) ]

Patch-test recommended

Before using any new product for the first time, apply a small amount to the inside of your wrist and wait 24 hours. If redness, itching, or irritation occurs, discontinue use and consult a dermatologist.
Full ingredient list (INCI)

The Wash (100ml)
Aqua (Water), Sodium Lauroyl Sarcosinate, Acrylates Copolymer, Lauroyl Glucoside, Glycerin, Niacinamide, Cocamidopropyl Betaine, Panthenol, Betaine, PEG-7 Glyceryl Cocoate, Lactobionic Acid, PEG-40 Hydrogenated Castor Oil, Sodium PCA, Colloidal Oatmeal, Phenoxyethanol (and) Ethylhexylglycerin, Zinc PCA, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Squalane, Allantoin, Ceramide NP, Aloe Barbadensis Leaf Extract, Triethanolamine, Disodium EDTA.

The Fix (30ml)
Aqua (Water), Propanediol, Butylene Glycol, Niacinamide, Betaine, 3-O-Ethyl Ascorbic Acid, Mandelic Acid, Tranexamic Acid, Alpha-Arbutin, Kojic Dipalmitate, Palmitoyl Tripeptide-1 (and) Palmitoyl Tetrapeptide-7, Phenoxyethanol (and) Ethylhexylglycerin, Polyacrylate Crosspolymer-6, Xylitylglucoside (and) Anhydroxylitol (and) Xylitol, Ferulic Acid, Allantoin, Polysorbate 80, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Morus Alba Root Extract.

The Shield (50ml)
Aqua (Water), Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Propanediol, Ethylhexyl Triazone, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Extract, Glyceryl Stearate, Sodium Acrylates Copolymer (and) Lecithin, Polymethylsilsesquioxane, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Leaf Extract, Phenoxyethanol (and) Ethylhexylglycerin, Panthenol, Betaine, Tocopheryl Acetate, Ceramide NP, Citrus Paradisi (Grapefruit) Fruit Extract, Disodium EDTA, Bisabolol.

Formulations are subject to change. Always check the physical packaging for the most current ingredient list.

Net quantities: The Wash 100ml · The Fix 30ml · The Shield 50ml

Shipping & Returns

Ships in 24–48 hours

All orders are dispatched from Delhi within 24–48 hours of confirmation. You'll receive a tracking link via SMS and email once your order is on its way.

Cash on Delivery

COD is available at most serviceable pincodes. Prepaid orders receive a 5% discount and ship with priority handling.

Returns & Exchange

Opened cosmetics cannot be returned under Indian consumer law. But if something is wrong with your order, we will make it right — no fine print. Reach out within 7 days of delivery.