Why your last
de-tan did nothing.
Scrubs and de-tan face washes clear dead surface cells. Your tan isn't in the dead cells — it's melanin sitting in living skin, and it needs actives that actually reach it.
And here's the part nobody says out loud: tan fades on its own in about four weeks. The problem is you go outside tomorrow. Every exposure resets the clock — which is why that tan line has been there since May. It isn't the same tan. It's a new one, every week.
Based on published dermatology research on UV-triggered pigmentation (Maddodi et al., Photochem Photobiol, 2012; Yardman-Frank & Fisher, Exp Dermatol, 2021).
Start here
The full system, or one step at a time.
The Detan System
All three steps — cleanse, correct, protect.
The Fix
Evening correcting serum. Six pigment actives.
The Shield
New-gen UV filters, no white cast.
The Wash
Daily cleanser. PHA + ceramide.
Not sure how to use it? Ask.
We'd rather you message us than guess and give up in week two. WhatsApp or email — a real person reads every message.
We got tired of an industry telling India its skin was the problem. Every fairness cream sells the same lie — that your tone is something to fix into someone else's idea of better.
I spent seven months testing this before I'd sell it. Every formula here is one I put on my own face first — real actives, real percentages, nothing hidden. We're early, so tell me what's working and what isn't. I'm actually reading.
— Yash, Founder
Before you ask
Is this a fairness cream?
No. We don't lighten your natural skin tone. This system targets UV-triggered tan and pigmentation — the goal is repair, not a different complexion.
Tan fades on its own. Why buy anything?
Because you go outside tomorrow. Left alone, tan fades in roughly four weeks — but daily UV exposure rebuilds it faster than it clears. This system speeds up the fade and stops the new tan undoing it. That's why it's three steps and not one cream.
How long until I see something?
Visible glow at around two weeks, tan starting to lift by week three. Deeper pigmentation and older spots fade slowly over weeks six to eight. Don't stop at week one when nothing looks different — that's when it's working below the surface.
Do you deliver COD?
Yes — COD is available with a small partial payment upfront and the rest on delivery. Pay online instead and you'll save 5% at checkout, with priority handling. Shipping is free on every order either way.
Can I use all three products together?
Yes, that's the system. The Wash morning and night, The Shield every morning as your last step, and The Fix in the evening — two to three nights a week to start, building up only if your skin stays comfortable.
Is it safe for sensitive skin?
Everything is fragrance-free, and each active is dosed for tolerance rather than for a label — Niacinamide 5%, Alpha-Arbutin 2%, and so on, all listed on each product page. Start The Fix at two nights a week. Patch test 24 hours before full use if your skin reacts easily.