The Shield

50mlBroad-spectrum UVModern UV filtersAM use
Rs. 699.00
₹23 / day for clearer skin
Save 10% on your first order
PROOFED10
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Why choose us

No proprietary blends. Every active listed, with the real percentage — not just a name on a label.

Why we make it this way

Every active chosen for a documented mechanism, not because it sounds good on a label.

How it solves your problem

Stops new tan before it starts. The step everyone skips and shouldn't.

Dermat-Formulated
Cruelty-Free
Made in India
Benefits

Stops new tan before it starts. The step everyone skips and shouldn't.

  • Stops new tan from undoing Fix's work
  • Broad-spectrum protection for daily wear
  • Lightweight, no white cast
  • Reapply-friendly texture
Full Ingredient List

Aqua (Water), Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Propanediol, Ethylhexyl Triazone, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Extract, Glyceryl Stearate, Sodium Acrylates Copolymer (and) Lecithin, Polymethylsilsesquioxane, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Leaf Extract, Phenoxyethanol (and) Ethylhexylglycerin, Panthenol, Betaine, Tocopheryl Acetate, Ceramide NP, Citrus Paradisi (Grapefruit) Fruit Extract, Disodium EDTA, Bisabolol.

Before You Ask

Does it leave a white cast?

No. We specifically chose Tinosorb M over zinc oxide because it doesn't. Tested across skin tones.

Do I need to reapply?

Yes, every 2–3 hours in direct sun. One morning application won't last the day — that's true of every sunscreen, ours included. Skipping reapplication means re-tanning over Fix's overnight work.

Can I wear this under makeup?

Yes. Let it absorb for 10–15 minutes first so it doesn't pill under foundation.

How to use

Last step, every morning.
Reapply outdoors.

Morning — always last

  1. After cleansing (and applying The Fix if you use it in your PM routine, this is a separate AM step), wait for skin to fully dry.
  2. Apply 2–3 pumps of The Shield evenly across the face, neck, and any exposed areas.
  3. Allow 15–20 minutes before sun exposure — don't rush this step.
  4. Reapply every 2–3 hours during outdoor exposure, or after swimming or heavy sweating.

SPF doesn't accumulate. A single morning application fades in 2–3 hours of direct sun. Skipping reapplication means re-tanning over the correction The Fix is doing overnight — undoing the work.

Swipe
The science

The only thing that stops
tan before it starts.

The Fix repairs existing damage. The Shield makes sure it doesn't happen again. Here's the mechanism.

01

UV reaches skin in seconds

Melanin production begins within minutes of UV exposure — long before you feel heat or see redness. By the time a tan is visible, the biological response has already run its course.

02

Older filters degrade or leave gaps

Basic sunscreens using avobenzone or oxybenzone provide partial UVA coverage and degrade under sustained UV exposure. Mineral-only filters (zinc oxide, titanium dioxide) often leave a white cast and can block rather than absorb UV, leading to inconsistent application.

03

Tinosorb S/M + Uvinul cover the full spectrum

European-approved filters like Tinosorb S and Tinosorb M absorb UVA I, UVA II, and UVB — and are photostable, meaning they don't degrade with UV exposure. The Shield uses the same filter technology found in premium European sunscreens.

04

No UV trigger, no new tan

When melanocytes receive no UV signal, they don't upregulate melanin. The Shield doesn't just reduce new tan — it eliminates the stimulus. That's the difference between repairing damage that keeps reforming, and actually closing the loop.

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What's inside

The actives.
No filler.

DHHB (Uvinul A Plus)

Fills the UVA gaps other sunscreens miss

Tinosorb S

Broad-spectrum, stays stable all day

Tinosorb M

Full-spectrum UV coverage, no white cast

Niacinamide

Calms post-UV inflammation before it triggers tan

Bisabolol

Soothes the skin before it can react

Why PROOFED

Not all sunscreen
is the same.

Older filter stacks degrade in sunlight. Mineral-only formulas leave a cast. The Shield uses next-generation UV filters without the trade-offs.

See how we compare
Conventional Sunscreens
Next-gen filtersThe Shield
Next-gen UV filters (Tinosorb / Uvinul)
Photostable — doesn't degrade under sustained UV
Skin-calming actives (bisabolol, vitamin E, ceramide)
Dermatologist-formulated
No artificial fragrance
Ingredients disclosed
0%
100%
Expected protection stated
Not stated
2–3 hrs

* Comparison based on typical category formulations and publicly available filter performance data. UV filter performance rating to be published once in-vivo testing is complete.

Dermatologist-formulated

Formulated with a dermatologist.
Not just endorsed by one.

[ PLACEHOLDER — Derm name ]

[ PLACEHOLDER — e.g. MBBS, MD (Dermatology) ]

Patch-test recommended

Before using The Shield for the first time, apply a small amount to the inside of your wrist and wait 24 hours. If redness, itching, or irritation occurs, discontinue use.
Full ingredient list (INCI)

Aqua (Water), Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Propanediol, Ethylhexyl Triazone, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Extract, Glyceryl Stearate, Sodium Acrylates Copolymer (and) Lecithin, Polymethylsilsesquioxane, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Leaf Extract, Phenoxyethanol (and) Ethylhexylglycerin, Panthenol, Betaine, Tocopheryl Acetate, Ceramide NP, Citrus Paradisi (Grapefruit) Fruit Extract, Disodium EDTA, Bisabolol.

UV filter rating will be published once in-vivo testing is complete. Formulation is subject to change — always check the physical packaging.

Active ingredient breakdown

Uvinul A Plus (Diethylamino Hydroxybenzoyl Hexyl Benzoate) — 5%
Tinosorb S (Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine) — 5%
Tinosorb M (Methylene Bis-Benzotriazolyl Tetramethylbutylphenol) — 4%
Niacinamide — 4%
Uvinul T 150 (Ethylhexyl Triazone) — 3%
Aloe Vera (Aloe Barbadensis Leaf Extract) — 2%
Polymethylsilsesquioxane — 1.5%
Licorice Root Extract (Glycyrrhiza Glabra) — 1%

Net quantity: 50ml

Shipping & Returns

Ships in 24–48 hours

All orders are dispatched from Delhi within 24–48 hours of confirmation. You'll receive a tracking link via SMS and email once your order is on its way.

Cash on Delivery

COD is available at most serviceable pincodes. Prepaid orders receive a 5% discount and ship with priority handling.

Returns & Exchange

Opened cosmetics cannot be returned under Indian consumer law. But if something is wrong with your order, we will make it right — no fine print. Reach out within 7 days of delivery.